So this time next week we will know if Avatar is all its cracked up to be. Some critics have seen it, not these critics mind you, but I personally havent read them, I think I will try go with an open mind.
Is it really is make or break for Hollywood with this whole 3D thing? A few films have came out over the last year or so with mixed reviews. I think everything has been geared up for this release. If this flops badly it could set Hollywood back a mile, all studios will have a slew of 3D films to release no doubt and they could all get canned if Avatar kills it off in one messy weekend!
We wait with baited breathe.
I tend to think 3D is just a gimmick, i think it offers nothing to the cinema experience, if you notice and enjoy the 3D effect then the film obviously isnt drawing you in enough, and if you dont notice it because the film is so well made and enthralling then whats the point of having it in 3D? Am i wrong?
Could it be that 3D is just a tool to try drive down the pirating trade and the internet downloading craze and put folks back into the cinemas? That may be just cynical.
As i say, this time next week we will have a better idea what the Holywood horizon will look like, but here is a video leaked to the Splice offices that may shed some light on Camerons hopes and dreams for his return to the big screen.
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