Igor (I think that's how it's spelled)

So remember how Rat-A-Too-Ee (sorry for the crappy quality video, shot on old camera) was sold with the ol' phonetic spelling because it was a French type name so little kids wouldn't know how to pronounce it? Fair enough really but it now looks like this is something that's going to catch on. Check out the poster I noticed in a local bus stop for the latest computer animatothon, Igor:Look at that! EEEE-GOR!

So what is this about? Well it's one of two things, and either way it's studio executives treating the general public like arseholes. It's either:

a) That people are really so stupid that that 'I' at the start of the title will completely throw us and we'll mis-pronounce the two syllable name of a very famous character as eye-gor.

or,

b) They think we are so stupid that we'll go "Oh look, that film's got one of those pronunciation guides like that brilliant little film Ratatouille, I'll take the weans to see that as it must be just as good".

Now I have no idea if Igor is any good, it may well be, but this is a new for movie executives, whichever it is.